Beacon-connect. About technology
A technology that brings together online and offline smart wireless networks in the unlicensed spectrum such as Wi-Fi, Bluetooth and IoT standards.
How Beacon-connect works
Beacon-connect is a technology that allows physical identifiers of wearable devices to be combined with the identifiers of applications and chatbots in a unified way. The function is accomplished by converting any OpenWRT-compatible router into an interactive radar beacon capable of recognizing and reporting client devices to send targeted messages directly to customer devices at the right time in the right place.
The main feature of the technology is not data collection, as in Wi-Fi radars, and not an advertising "spam" model, but the ability to "wake up" the service automatically in a convenient and customer-friendly place. And the customer himself subscribes to this function for his own convenience.
The technology can be used for communication through:
- mobile applications,
- chat bots,
- voice assistants,
- augmented reality web applications,
- blitz application.
Beacon-connect was developed by the FSITI family non-profit foundation with the help of investors and sponsors, and is protected by patents in the Russian Federation and the USA. The technology is being developed as a Smart City standard and will be available on a Freemium distribution model with an open API.
The uniqueness of the technology lies in the fact that it provides the organizer of any service with the ability to send messages to device owners at the moment they appear in the beacon's coverage area.
In other words, Beacon-connect combines online and offline formats of interaction with clients, in fact, forming a single information field between the virtual world and reality with personalized content for each customer.
A wide space for realizing this opportunity exists in industries aimed at mass audience coverage and, at the same time, focused on an individual approach to each person.
The implementation of the Beacon-Connect concept is possible by delivering push notifications to mobile applications of the service, messages to chat bots of instant messengers and social networks, activating voice assistants and augmented reality technologies during the client's presence in the zone of the organizer's beacons. This means that, having registered in the system once, the user will be able to receive information from the organizers of the project for an unlimited period of time and enjoy its benefits.
The organizers, in turn, receive a personalized communication channel that will deliver their "message" to the user without failures at the time of his presence in the beacon coverage area. An important "bonus" from the use of Beacon-Connect for the organizer is an up-to-date and reliable database of the list of all users registered in the service.
This is how the author of the FSITI, a serial inventor in the field of IT and communication algorithms, social entrepreneur Igor Lekontsev, estimates the main advantages of the technology:
“I believe that the main beneficial effect of the technology is the fact that thanks to Beacon-Connect, service organizers have gotten rid of the most difficult problem - the need to adapt audience behavior to the active use of any IT service. Remember how many times the seller asked you at the checkout, do you have an application? How many times have you thought about it and spent time searching and launching the application? And why didn't you open the app beforehand? Becoming a part of the consumer's life and developing the user's acquired reflex to their service is a very costly task for strong brands, and almost impossible for young companies. The user may be happy with your service, loyalty system and personal approach. But while the application is asleep and the user has not opened it, the potential for using the service will remain unclaimed. Now the application or chatbot will be able to remind themselves of themselves by means of a message on their mobile phone when the user approaches the location of the company's office or the venue of the event, without special permissions, problems in publishing applications and collecting personal data.”
This is not our first attempt to connect online and offline - all the researches of the Foundation's employees, starting from 2012, have been focused on such a solution. For such a long time, we have tried using Bluetooth beacons, geo targeting, ultrasonic sensors, face recognition and other technologies with their pros and cons. Subsequently, we found the most successful combinations of technologies to obtain the result and implemented them in Beacon-Connect. We are actively developing the community and want to attract like-minded people, technology partners, product managers of services and start-up projects, and all those who are interested in new opportunities. We are happy to present our product to the world and hope that it will take its rightful place in people's lives. The technology has already been used in the implementation of the book festival, is involved in organizing the customer flow of one of the largest banks and in retail, and also finds its application in government agencies.